Chief Commercial Officer (CCO) Client: High growth sports technology company Location: England, UK England, UK Flag

Client background:

Our client is a UK based high growth sports technology company. With a strong presence in Europe and Asia with expansion plans for North America, the company aimed to develop its global footprint and needed a seasoned Chief Commercial Officer (CCO) to deliver their ambitious growth plans.


The client faced the challenge of identifying and attracting a highly skilled and experienced CCO with a track record of successfully driving international revenue growth and building global teams. The ideal candidate needed to possess a deep understanding of the Sports technology industry, a proven ability to promote and embed cutting-edge technologies, and a strategic vision to propel growth into new international markets.


McBride Sport conducted a comprehensive analysis of the client’s requirements and the industry landscape. The search strategy included a combination of targeted market mapping, direct outreach to potential candidates, and leveraging our extensive network within the Sports technology sector.

1. Needs assessment:

We collaborated closely with our client’s leadership team to understand the specific skills, experience, and cultural fit required for the role. This involved gaining insights into the company’s growth plans, and the competitive landscape.

2. Market mapping:

Our research team identified potential candidates through a meticulous analysis of industry reports, competitor organisations, and relevant networks. This process allowed us to create a comprehensive list of potential candidates with the desired skill set.

3. Candidate outreach:

Leveraging our network and industry expertise, we reached out to prospective candidates to assess their interest and suitability for the role. We conducted initial interviews to evaluate their leadership style, technical expertise, and alignment with our client’s values and vision.

4. Candidate evaluation:

Shortlisted candidates underwent a rigorous assessment process, including in-depth interviews, technical evaluations, and reference checks. We provided the client with detailed profiles, highlighting each candidate’s strengths, potential challenges, and overall fit for the organisation.

5. Client interviews:

We facilitated a series of interviews between our client’s leadership team and the final candidates. This included a mix of technical assessments, cultural fit discussions, and in-depth conversations about the company’s strategic objectives.


After an intensive search process, our client successfully hired an experienced CCO who brought a wealth of experience in sports technology and a proven track record of driving international growth. The new executive played a pivotal role in shaping the company’s growth plan and successfully led the global expansion efforts