Chief Operations Officer (COO) & SVP Major Events Client: Sports management company Location: United States United States Flag

Client background:

Our client is a prominent North American based sports management company, specialising in organising and promoting major sporting events globally. Recognising the need for strategic leadership to navigate the evolving landscape of the sports industry, our client retained McBride Sport, to identify and recruit top-tier executives for the positions of Chief Operations Officer (COO) and SVP Major Events.


  1. Global Event Management: The COO role required a leader with extensive experience in managing large-scale sporting events, overseeing logistics, strong financial management skills and ensuring flawless execution across diverse international venues.
  2. Strategic Marketing: The SVP role was pivotal in crafting and implementing innovative marketing strategies to enhance brand visibility, engage fans, and activate lucrative sponsorships deals.
  3. Digital Transformation: Both roles demand individuals capable of driving digital transformation initiatives, leveraging technology for enhanced fan experiences, and optimising operational efficiencies.


1. Market Research and Talent Mapping:

We conducted thorough market research to understand the latest trends, challenges, and opportunities in the sports industry.

Utilising McBride Sport’s extensive global network to map out potential candidates with a background in sports management and event operations.

2. Skillset Assessment:

McBride Sport developed a detailed competency framework outlining the specific skills, experience, and leadership qualities required for success in the COO and SVP roles.

3. Global Outreach:

Leveraging McBride Sport’s global reach to identify candidates with a diverse international background, we ensured all candidates engaged could demonstrate their ability to navigate the complexities of organising sports events on a global scale.

4. Relationship Management:

Working with our client, we prioritised candidates with a demonstrated ability to build and maintain strong relationships with athletes, sponsors, and key stakeholders in the sports industry.

5. Innovation and Adaptability:

McBride Sport assessed each candidates' track record in driving innovation and adapting to industry changes across the international market.


We successfully identified and recruited two exceptional leaders for the COO and SVP positions. The new executives brought a wealth of experience in global event management, driving operational excellence and elevating the brand's fan engagement initiatives. The successful integration of digital strategies has enhanced fan engagement and sponsorship opportunities across their portfolio of events. Under the visionary leadership of the new executives, our client not only successfully continues to execute major sporting events but has also established itself as a pioneer in leveraging technology for an immersive fan experience. The company's strategic growth and enhanced market presence has solidified its position as a leader in the dynamic sports industry.